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DLC NEWSLETTER 5: “VERTICAL” IN THE SPOTLIGHT: AGENCY (“DUAL ROLE” AGENTS)

Over the past few years, a trend has been noticeable toward a commercial strategy combining agency and distribution models. In particular, depending on the products or customers involved, a business partner is sometimes requested by the same supplier to act as both its independent distributor and its commercial agent. Such business partners are often referred to as “dual role” agents.